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L SQUARED DIGESTISSUE 3MAY 2025IN THISISSUE02INTRODUCTING OUR NEWFORMAT....show and tellLynn Lavender03AI AND CONTENT CREATION05THE #1 ETHICS COMPLAINT...is not what you thinkRandall Tesser ESQ06THE HUMAN COST OFONLINE CRITICISMRajiv Jadhav. M.A., M.S.077 TIPS FOR CREATING MOREEFFECTIVE NEWSLETTERS04WHY INTEGRITY MATTERS.... more than winningEvie Wentink M.S.L., CCEPROOTED INETHICST A I L O R E D T O P I C S - I N F I N I T E I M PA C TMarilyn Hirsch Message

Dear Readers and Listeners, This is a different kind of newsletter....a multimedia e-zine format for audiences ofdiverse learning styles: the reader, the listener, the viewer and those who absorbby doing.......the experiential learner. We try to include something for everyone sothe most number of people are engaged in the most memorable way. This is the first issue of the re-formatted L Squared Digest. This and each futureissue will focus on a specific theme or topic. This issue’s broad theme is “ETHICS”.We bring you three thought-provoking pieces from professionals who havenavigated this issue in deeply insightful ways.Evie Wentink , a compliance expert, explores the foundational role of integrity inleadership and personal development. She offers practical wisdom on stayingtrue to your values in high-pressure environments. Randy Tesser is a lawyer who specializes in representing other lawyers andprofessionals facing disciplinary action or charges. He delivers a candid look atthe most common ethics complaint facing professionals today in “The NumberOne Ethics Complaint.”2SHOW AND TELLINTRODUCING OUR NEW E-ZINE FORMATP.S. We can create an e-zine customized for your brand andaudience. Let’s see what we can dream up.Before proceeding use the icons below to adjust your viewing preference and besure to stop or pause an audio before starting another Rajiv Jadhav, a PR and marketing specialist examines the impact of negativecomments that appear on the internet and what to do about it in his article, “TheHuman Cost of Online Criticism”.

3marilynhirsch@mac.com781-771-6122MARILYN HIRSCHCOPYWRITING, EDITING, RESEARCHUSING AI TOOLS IN WRITING:Is it right? Is it honest? Is it fair?As a copywriter in the age of AI, peopleoften ask me about the ethics of using AI towrite things. After all, the very concept of AIinvolves piecing together information thatalready exists. In other words, mining vasttroves of existing material to “create”content. That’s the way AI works. A blogpost, an article, a presentation. If you use AIto create written material, is the product ofthis process original in the sense that the“author” (you) can claim she wrote it?Besides being a copywriter, I’m also a Rotarian. That gives me another lens on theethics of my actions—personal and professional. It might also be helpful here, ingauging the ethics of using AI in writing. Rotarians (try to) evaluate potential plans based on the Four-Way Test: Is it thetruth, is it fair to all concerned, will it build goodwill and friendship, and will it bebeneficial to all concerned? Hard questions, but helpful if you’re trying to live anethical life.READ MOREAPPLYING THE ROTARY ETHICAL TESTCompelling marketing copy: finance, tech, real estate. Demonstrated ability to translate complexconcepts clearly. Specializing in well-researched bylined articles, websites, newsletters, and white papers.

4WHY INTEGRITY MATTERS ...............more than winninginfo@ethicaledgeexperts.com609-664-6174EVIE WENTINK, M.S.L., CCEPETHICAL EDGE EXPERTSEvie(Iveta) is a credentialed and experienced compliance consultant. After completing a Master ofStudies in Law, from Fordham University School of Law, she held several corporate positions asCompliance Director and Manager before founding Ethical Edge ExpertsMany lawyers measure success by the number of cases won and victoriesachieved. When selecting representation, clients often evaluate choices based onthis same metric. How might emphasizing ethical conduct alter this calculus? Thatall depends on your perspective.Like other professions, the practice of lawhas rules and generally accepted codes ofconduct. What if we defined a lawyer’ssuccess by their reputation for alwaysdoing the right thing? By character ratherthan solely by the tally of impressiveeconomic outcomes or wins versus losses.As clients, do we ever select the attorneybased on character? Surely, ethicalbehavior makes a difference—or at least itshould!If you agree and want to build a strong, reliable professional legal reputation, hereare some things to consider:READ MORE

5THE #1 ETHICS COMPLAINT.......it’s not what you thinkWhile no lawyer wants to imagine being the subject of an ethics complaint,unfortunately, it happens. I know this well because I am a lawyer who representslawyers and other licensed professionals. My firm assists them in obtaining theirlicense, establishing an ethical, rewarding practice, navigating difficult situations,and, if necessary, protecting their licenses in disciplinary proceedings. Over theyears, I’ve guided many clients to favorable resolutions in ethics disputes.Here's a little-known secret that surprises people: most clients’ complaints againstlawyers do NOT stem from heinous conduct like stealing from escrow accounts.The number one source of ethics complaints is much more mundane…communication!Rule 1.4(a)(3) of the New York Rules ofProfessional Conduct requires lawyers tokeep their clients reasonably informedabout the status of their matter. Beyond theletter of the law, communication is themake-or-break element in building trusted,long-term relationships with clients.CALL, EMAIL, TEXT: JUST DO IT!So, what does “reasonably informed” mean? It depends on who you are. Let’sexamine two scenarios, considering both the lawyer’s and the client’sperspectives:READ MORErtesser@tesserryan.com212-754-9000RANDALL TESSER, ESQ.TESSER, RYAN & ROCHMAN LLPRandall (Randy) is known as a lawyer’s lawyer. After receiving is B.A. in Political Science from Tufts,he went on to earn his J.D. from the Cardozo School of Law. Randy’s practice in the field of legalethics has made him a sought-after speaker, and advisor.

6THE HUMAN COST OF ONLINE CRITICISMMany professionals rely on reputation and referral to generate business.Increasingly, these people are turning to public relations (PR) professionals tonavigate the turbulent waters of perception, narrative, and trust. At the heart ofthis field lies reputation management—a discipline that has too often beenmisunderstood or unfairly maligned.In our digital age, a single tweet can shift public opinion instantly while onecomment on LinkedIn, Facebook, or Instagram can dismantle an online reputationovernight. The speed of the fall can be staggering. Even though it took years tobuild the good reputation itself.Contrary to popular belief, the purpose ofreputation management is not to coverup the misdeeds of bad actors or helpthem “get away with it.” Ethical reputationprofessionals reject this notion outright.Instead, their work is rooted in fairness,second chances, and restoring the abilityof individuals and businesses to live, work,and thrive after being unjustly targeted ormisrepresented.rxrrsqm@gmail.com+1(646) 249-3561RAJIV JADHAV, M.A., M.S.RSQUARE MEDIARajiv’s training and educational background is too extensive to list here. He is an expert inreputation repair, public relations, and communications in addition to his work with variousmissions to the United Nations. READ MORE

7SCHEDULE ANAPPOINTMENT VISIT OUR SITEEMAILLAVENDER LANDINGS We create communication materials that make yourmessage indelible....like tattoos on the brain Each issue of the L Squared Digest is themebased and has 3 or 4 articles written byexperts in their respective fields. Each articleprovides a different perspective or contenton a related topic. If you are interested in being a guestcontributor or would like to suggest atheme for a future issue, please let us knowby submitting the form on the right. Shoot us an email or schedule a Zoommeeting if you are interested in creating ane-zine for your business or your client’s.We're looking for guest contributors Submit

1 4SCHEDULE ANAPPOINTMENT VISIT OUR SITEEMAILVIEW EXAMPLES OF OUR WORKLAVENDER LANDINGS We create communication materials that make yourmessage indelible....like tattoos on the brain Lavender Landings was established in2022 to produce businesscommunications materials thatresonate with today’s digital audiences.We curate digital assets and embracenew technologies to keep pace withcurrent trends.Whether the purpose of your messageis to increase revenue, maintainemployee loyalty, raise funds,disseminate information, or produceclient proposals that will knock theirsocks off, Lavender Landings canpower up your content. ABOUT USEach issue of the L Squared Digest is themebased and has 3 or 4 articles written byexperts in their respective fields. Each articleprovides a different perspective or contenton a related topic. If you are interested in being a guestcontributor or would like to suggest atheme for a future issue, please let us knowby submitting the form on the right. Shoot us an email or schedule a Zoommeeting if you are interested in creating ane-zine for your business or your client’s.We're looking for guest contributors